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Hackbraten 7 hours ago [-]
IKEA bullied the developer of the indie game The Store is Closed into gutting the whole game. [0]
It’s a shame how people can even acknowledge, let alone applaud IKEA’s “funny” gaming-related ad after their successful meddling with SCP folklore, not to speak of the chilling effect their actions may have had on indie gaming.
Yeah sorry man, that's clearly IKEA so it's obvious they had to act on it. Can't sell IKEA-branded games without their permission. Even on their Steam trailer, the first second is clearly IKEA. Just changing the name is not enough. https://store.steampowered.com/app/1593010/The_Store_is_Clos...
Sometimes it's not that deep. Sometimes the cute little indie dev just made a mistake.
The game is also not out yet, even though rewards were promised in June 2024.
aidenn0 2 hours ago [-]
No reasonable person would have been confused into thinking it was an official IKEA game; IANAL, but it seems unlikely to me that IKEA would have ultimately prevailed in court, though a simple change to the color of the logo would probably have been helpful to the devs of the game.
setopt 22 minutes ago [-]
IANAL either, but could this be a trademark issue? My understanding is that if you don’t defend your trademarks you risk legally losing them.
t2r3121 60 minutes ago [-]
It's a direct ripoff of https://scp-wiki.wikidot.com/scp-3008, a popular sci-fi horror story set in an IKEA. At the time the game was also using IKEA's brand colors.
SXX 6 hours ago [-]
Do you know what parody is?
srdjanr 6 hours ago [-]
That's mentioned in the article:
> Further, there’s at least the possibility on the part of the developer to claim that such usage is a “parody,” with parody and satire protected at the highest levels of American law through the application of First Amendment freedom of speech rights. However, courts will often require actual commentary to be made in order to extend such protections. In that way, a store name like “I CAN’T A” (or something far more clever) has a greater chance of succeeding than simply using a play on the word “store” in Scandinavian.
According to the article, Starbucks chose not to sue in that case.
3 hours ago [-]
david-gpu 6 hours ago [-]
Trademarks are lost when they are not defended. That is entirely separate from fair use in copyright law.
wavemode 4 hours ago [-]
No, tradmarks can be parodied too. It's a first amendment protection, and extremely common in movies, TV and video games.
If the developer worked with a lawyer they could've gotten any suit by IKEA (this wasn't a suit yet, just a cease and desist letter) quickly dismissed.
david-gpu 6 minutes ago [-]
> It's a first amendment protection
FWIW: Ziggy, the developer, is based in the UK.
Y-bar 6 hours ago [-]
This explains why Apple has sued The Onion a dozen or so times for all the parodies that infringed on trademarks belonging to the corporation.
Trademark is about preventing someone's brand for being confused for another. Unless someone was confusing this for being an official IKEA product I'm not sure why it would be in the ballpark of trademark.
There is also trade dress of course but that isn't really related.
PeterHolzwarth 2 hours ago [-]
Always been curious - what are some examples of trademarks being lost due to not being defended?
Crunchified 2 hours ago [-]
There's lots and lots of them. Have you ridden an escalator® lately?
Very interesting link. I am now confused and intrigued that the trademark for "heroin" is listed as being revoked as part of the Treaty of Versailles after WWI.
wetpaws 2 hours ago [-]
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Forgeties79 6 hours ago [-]
This is an often repeated statement online (like “fiduciary duty”) that way over emphasizes the risk. Parody media poses absolutely no risk to their trademark, not even a tiny bit of incremental “damage.”
Companies don’t need to be bulliest the vast majority of the time they act like one. We need to stop parroting this excuse for them.
elondaits 4 hours ago [-]
IANAL but I heard the creators of Robot Chicken (an animation show that parodies many big franchises) that they have to be very careful to make sure they can claim what they do is parody. As I understood, and to my best recollection, they cannot just use e.g., Batman in an original funny context… they need to actually comment on Batman (existing storylines, characters, tropes, cliches, mythology) in their sketch.
That said, we know that some IP lawyers will just send a Cease & Desist because it costs them nothing, it’s more defensible, and they don’t risk any penalties.
Mountain_Skies 3 hours ago [-]
A bit of a tangent to Weird Al, who often is said to not need the permission of the original artist because his songs are parodies, usually isn't commenting on the actual content of the original song but instead takes the lyrics and gives them a different theme. 'Smells like Nirvana' is one of the few songs he does that actually does directly parody the original. His videos are far more parody than the songs themselves. Makes me wonder where the legal line actually is drawn and if asking permission is actually because it would be too risky not to.
bsammon 2 hours ago [-]
(Not sure if you were saying this in your comment) I read somewhere that Weird Al always asks permission before releasing a parody song.
IIRC, the same article/post also said that some other prominent parody artists (Stan Freberg might have been an example) generally did not.
thunderfork 2 hours ago [-]
My understanding is that a parody has to actually parody the original work. There's a distinction between "parodying" and "using the songwriting with different lyrics". You see a lot of people doing riffs on "What a Wonderful World" and getting shut down by the Louis Armstrong estate, e.g.
SXX 6 hours ago [-]
Just waiting for The Coca Cola company to sue Bethesda for having Nuka Cola.
krior 5 hours ago [-]
Why? There are a lot of colas around the world.
ZiiS 3 hours ago [-]
Whom they often sue. 100% they would would consider the logo/branding/bottle infringing if they were a competing product.
mikestew 3 hours ago [-]
Sue for using “cola” in the product name? Citation most definitely needed.
mikestew 3 hours ago [-]
They’ll probably want to go after Jones Soda first. :eyeroll:
IKEA is the only furniture store with a four-letter name in that same typeface in yellow on a blue building even though it is called 'STYR' here. It is the only furniture store using that uniform, also blue-yellow, for its personnel. The game maker clearly used IKEA as an inspiration but forgot that 'inspiration' is not the same as 'duplication'. They could have made the building red, used a serif typeface and a 7-character name, dressed their 'personnel' in red-green uniforms, etc. and IKEA would not have bothered them. Now, they did, and right they were.
gmueckl 6 hours ago [-]
This is a tough one. The main culprit here is that trademwark law forces the trademark owner into an active defense posture to avoid losing the trademwark. This is very different from patents or copyright. So, in a way, IKEA was forced to write that nasty letter to the developer. Still, it's obvious fromo the published game footage that the developer was trying to walk a line between referencing IKEA and calling them out directly.
I kind of wish that lawyers could settle these things more amicably than by opening with outright threats. The game is clearly taking SCP 3008 as its inspiration and that is a a quite satirical horror story take on IKEA stores. A part of me wishes that companies would be a bit more relaxed about obviously comedic or satirical uses of their identity. What would IKEA lose by approaching the developers in a more supportive manner initially? Say, by offering some more constructive suggestions to steer them away from the particular elements they take offense at.
srdjanr 6 hours ago [-]
It sounds like they mostly did something like that:
> The lawyers then tell the developer, “You can of course easily make a video game set in a furniture store that does not look like, or suggest, an IKEA store.” The presumed game development experts go on to explain, “You can easily make changes to your game to avoid these problems, especially since you do not plan to release the game until 2024.”
They also listed exactly what they think infringes their trademark.
gmueckl 3 hours ago [-]
They did that, but I think the 10 day deadline is quite heavy-handed. Also, would it be too difficult to offer a review and critique of a revised design (draft) to make sure that the matter can be resolved without further escalation?
chorizo 1 hours ago [-]
Ah, but this clearly falls under parody. No reasonable person would assume this depicts a genuine ikea store. That said, ikea could’ve just granted permission to use their trademark in a horror parody game. That would’ve been a fun ikea promotion rather than stoke animosity
taneq 6 hours ago [-]
They could have bought the game rights, hired the devs, or otherwise come to some licensing agreement. It’d have been a boatload of free publicity for very little outlay. I guess they may not have wanted customers to associate their store with scary things, though.
infecto 5 hours ago [-]
They don’t want that association and it’s definitely not a boatload of PR. This Skyrim mod works because it’s hilarious sounding.
post-it 7 hours ago [-]
I don't believe in intellectual property, but to the extent that we live in a world where IP exists, the original game as described is pretty clearly using IKEA's trade dress.
zugi 1 hours ago [-]
I too am skeptical of government-granted intellectual monopolies, as Richard Stallman correctly names them. Trademarks are the least offensive of them because they expire relatively quickly and are designed to prevent genuine consumer confusion. Trade dress rules help prevent consumers from unwittingly buying products from Company A while thinking it's Company B.
This video game creates zero risk that a consumer will buy furniture from the wrong store, so trade dress should be inapplicable. IKEA would likely even lose in court. But as the article points out: legal proceedings ... get really expensive.
This move was pure bullying by IKEA lawyers.
throwaway219450 2 hours ago [-]
ALDI/Lidl copy every big brand under the sun. They've been litigated against, but they get away with it way more often than they lose. Many cases fail to prove that consumers were misled, and (I find this incredible) one of the strongest defenses is that store has a strong reputation for brand imitation, so there is in fact no confusion. People go to Lidl to buy Neos, knowing full well they're not Oreos. It's also surprising that other supermarkets get away with it when they sell the copycat product next to the original.
If you could afford lawyers, you could definitely get away with that game, but it's easier for IKEA to stomp you.
SXX 6 hours ago [-]
It's still bad when mega-corporations attack small guy. Its certainly worth to shame companies for doing this kind of stuff.
And almost as comical as Nintendo buying rights to a porn movie to prevent their distribution:
> It's still bad when mega-corporations attack small guy.
No, actually, we decide things based on the law, not based on which side you like more.
post-it 5 hours ago [-]
Eh, I kinda get it. For a brief time, the Mario pipes were more associated with Flappy Bird than with Mario itself. That was fine, and the game died out quickly, but if the pipes became associated with Mario's cock, or if the IKEA layout became associated with a bloodbath pvp game, those associations could easily overtake the original meanings in popular culture, and the original brands would never be the same.
I think that would be a fair price to pay for freeing our society from the shackles of pretending you can own an idea, but I get where these executives are coming from.
fendy3002 5 hours ago [-]
people underestimated the effect of jokes / stigma of media to a brand. There is non-zero chance that adults will associate the game with ikea brand and harm the brand image.
5 hours ago [-]
lukas099 3 hours ago [-]
Is it possible that that influenced IKEA's decision to make the Skyrim mod in OP? That way, they have a stronger trademark case, because it's more likely for a consumer to confuse the fake IKEA game with the real one.
kalleboo 4 hours ago [-]
Interestingly, that link is the first time I've ever gotten a Cloudflare HTTP 451. Apparently that site is banned in Japan for "gambling".
srdjanr 6 hours ago [-]
My (very) naive take:
Was it important part of the game that the store looks just like IKEA?
If yes, that probably makes it more likely that it was a trademark infringement and that IKEA was justified.
If no, it shouldn't be a big deal to change the colors, just to avoid potential confusion.
chorizo 2 hours ago [-]
Yes it unfortunately was. Because the SCP lore this game recreates refers to a horror scenario set inside an infinite inescapable ikea store.
thinkingtoilet 2 hours ago [-]
What percent of people do you think know that? I sure didn't. I'm guessing to two decimal points, exactly 0.00% of people know that. It's a shame how people can make sweeping statements about something when it's beyond obvious no one knows what they're talking about.
nkrisc 8 hours ago [-]
The concept reminds of Chex Quest, a Doom total conversion based on Chex, the cereal brand.
Chex Quest was really good, wasn't it!? I was so impressed. Today I learned, it is known for having been the first video game ever to be included as a cereal box prize.
ryandrake 4 hours ago [-]
It was surprisingly good, and innovation-wise as a marketing project, way ahead of its time in the mid 90s.
lukas099 4 hours ago [-]
Chex Quest was awesome and got a ton of playtime in my household.
HeckFeck 3 hours ago [-]
Even I've heard of Chex Quest and the brand has never been available in my country.
Interesting lesson there. No one hates marketing tie-ins when you make something genuinely fun, i.e. that people want to play. Opposed to forcing a distraction.
BirAdam 3 hours ago [-]
There was also the Mr Pibb game.
nkrisc 2 hours ago [-]
Not familiar with that one at all, was it also a doom conversion? I’ll have to check it out.
colechristensen 3 hours ago [-]
Honestly I like Chex Quest more than Doom.
It would be hilarious if they made more of them. Chex: Eternal, Chex: Age of Breakfast
I watched a bit of someone's play through and was impressed by how much content there actually was for a one-off bit like this. I would have assumed they would have just made enough content to make for a funny ad but there's quite a lot of scripted storyline and voice acting.
Tade0 10 hours ago [-]
IKEA is known for going the extra skogsmil in whatever they do.
cluckindan 7 hours ago [-]
Especially logging in old-growth forests.
(skogsmil = forest miles)
gonzalohm 8 hours ago [-]
I mean, they even recreated an IKEA inside a dungeon and you have to navigate it and get the part to build your Kallax
I like the attention to detail with the Todd Howard reference:
> Become encumbered in-game to start your quest to storage bliss! It just works.
qmr 8 hours ago [-]
> Will there be meatballs?
> Maybe.
chao- 8 hours ago [-]
I normally dislike shameless brand crossovers, but this faux low-budget, yet-another-janky-mod vibe... they committed to the bit. I can't hate it.
colechristensen 2 hours ago [-]
My dislike for brand crossovers is inversely correlated with how reasonable a match the brands are.
Ikea vs. The Sims? Lame, obvious
Ikea vs. Skyrim? 10/10 no notes
jml7c5 10 hours ago [-]
I was wondering what compelled Bethesda to update the game a few weeks ago, the first time in two years. On PC, any update to the game breaks mods that rely on DLL modification, so you'd expect them to be wary of doing it for no reason. Maybe improving support for this was the impetus.
blitzar 10 hours ago [-]
They needed to do a few nerfs and buffs to the other storage solutions to balance the game for the introduction of KALLAX
vlyan 8 hours ago [-]
>so you'd expect them to be wary of doing it for no reason
average skyrim patch notes:
- added no features
- fixed no bugs
- moved around some buttons in the paid mods menu
cyh555 9 hours ago [-]
Is this Skyrim Special Edition or the Legendary Edition?
Mtinie 8 hours ago [-]
Skyrim Legendary Special Edition HD.
alpaca128 6 hours ago [-]
I genuinely can't tell if this is a real thing because they re-released it so often they even made a joke version called Very Special Edition once.
rcarmo 28 minutes ago [-]
I keep looking over my shoulder to the pair of KALLAX behind me ever since I watched this, just to check if they budge.
ludicrousdispla 10 hours ago [-]
Play a game long enough and the main challenge becomes inventory management. I look forward to the IVAR update.
vanderZwan 8 hours ago [-]
Oh, so you're team IVAR?
BILLY gang forever!
(just kidding, I actually have both, and way more IVAR shelves than BILLYs at that(BILLIES? What would be the proper plural here?))
regularfry 8 hours ago [-]
Billipodes. Obviously.
Sharlin 8 hours ago [-]
Casting Leomund’s Secret Chest, now comes with TROFAST modular storage management system.
aenis 9 hours ago [-]
Best thing I saw on hacker news in a while.
pawelduda 7 hours ago [-]
Funny, but I hope it doesn't catch on. This genre of games is rather free from ads and the last thing we need is corporations shoving their marketing agenda into classics.
nilamo 7 hours ago [-]
It's a mod for a 15 year old game. You can just choose not to install it? Lmao
pawelduda 4 hours ago [-]
Already followed your tip but still saw an Ikea ad in Skyrim today.
echelon 7 hours ago [-]
This is precisely how you advertise. But the beauty is that you can only do this a few times before the formula becomes worn out.
Others will have to come up with something else, entirely different, that is equally inventive.
Brilliant ad on the part of IKEA. It has all of the right ingredients, is totally unexpected, outlandishly absurd, and hits at a massive audience. Truly peerless.
It literally says on the mod page "Voiced by Matt Berry"
my-next-account 6 hours ago [-]
Yeah, but I'm pretty sure the voice over in the video is Swedish world strongest man winner Magnus Samuelsson.
scrollaway 5 hours ago [-]
There are two VOs by Matt berry during the video. There’s more than one voice.
fanatic2pope 5 hours ago [-]
Toast, can you hear me? This is Clem Fandango.
walrus01 7 hours ago [-]
One of the known bugs in skyrim that will likely never be patched is that you realistically can't fill a room with cheese wheels, cabbage, bottles of wine or any other static objects (in a cell that persists items, like in an owned house). It's already hard enough to put an object on a table or shelf and expect to not find it on the floor if you leave and come back.
Add enough objects to keep track of and it'll crash the game immediately on loading the cell. Some of the examples of cluttered objects in the video are already pushing the limits of what will crash the game engine.
drayfield 6 hours ago [-]
You've reminded me of a story from the Witcher 3 devs where during an earlier build items would randomly disappear. Horses, weapons, tankards, even NPCs... you name it, on certain conditions they would vanish before the player's eyes.
Turns out they weren't just disappearing, they were "teleporting" by effectively respawning at a single point in the dead centre of the map.
When they investigated the location there was an innocuous looking dwelling that was packed to the rafters with all the vanished assets. Spending too long in the place would crash the game, presumably because the collection detection on that number of cheeses, sheep, and grunting Nilfgaardian soldiers was just too much.
hagbard_c 7 hours ago [-]
They should call it "Bagaget" which translates to "The Luggage" and put lots of small feet under it. Those who read Discworld will know what I'm talking about.
alexlal 4 hours ago [-]
I can think of no one better to be the VO for a sentient shelf.
zergrush 1 hours ago [-]
this is fantastic marketing aimed at the demographic now shopping around for furniture
andrewclunn 8 hours ago [-]
I wanted to install it, but the instructions were just a bunch of pictures.
ifahimreza 6 hours ago [-]
in my country ikea product sold as luxury product ..
ButlerianJihad 6 hours ago [-]
Lest we forget, the seminal guerrilla daytime drama: IKEA Heights
Why and how it remains available, only Google knows!
warpspin 8 hours ago [-]
Pure marketing genius
PeterStuer 2 hours ago [-]
Cut the cardboard crap. Make Billy great again!
fragmede 10 hours ago [-]
Do you think someone at IKEA had the idea and they hired someone to do it, or did someone have the idea and made it, and then talked IKEA into making it official?
bcraven 9 hours ago [-]
The idea has been conceived and executed by creative agency Mother, in partnership with Kinggath Creations - a team of creatives, fans and mod developers who make fun and original content that blends seamlessly into the game world.
It is likely they had the idea they (the people that actually made the mod) could talk a brand into this and IKEA was one of the many brands pitched. But someone at IKEA has to have seen this and say okay this makes sense for it work obviously. Eitherway i would say it doesn't really matter as long as they do fun stuff like this
animanoir 4 hours ago [-]
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kostas_gkr 8 hours ago [-]
[dead]
tonijn 2 days ago [-]
Is it April yet?
carabiner 11 hours ago [-]
No it's 9/12
layer8 8 hours ago [-]
9/12 = 3/4, so it is April?
ganzsz 9 hours ago [-]
It's not December yet?
englishrookie 9 hours ago [-]
I agree with the spirit of your comment. 20261209 Is a much better way to express the date than the 9/12 Americanism.
tmtvl 8 hours ago [-]
Year, day, month in that order written all together? I have seen both day-month-year (12-09-2026) and year-month-day (2026-09-12), but _that_'s a new one.
Hugsbox 4 hours ago [-]
You're a few months ahead of yourself :)
venzaspa 3 hours ago [-]
The 9th of December?
ulnarkressty 8 hours ago [-]
Just a reminder that they are a corporation and to not fall for their PR. They are actively destroying the environment while paying as little tax as possible. The cheapness of their furniture does have externalities one needs to consider.
2muchcoffeeman 7 hours ago [-]
At some point people need to take some responsibilities too. I have a bunch of ikea furniture. I have never thrown much away. Maybe 1 piece. I manage to disassemble and reassemble the rest when I need to. Sometimes I need to take a closer look at make sure I can disassemble and reassemble it.
People view cheap as disposable. That’s not entirely corporations fault.
post-it 6 hours ago [-]
Yeah, the total mass of all my Ikea furniture is probably equivalent to one hardwood table, so it can't be that bad for the environment.
ulnarkressty 5 hours ago [-]
I really don't understand this point, similar to the other poster below - making lightweight furniture and not clear cutting virgin forests are not mutually exclusive.
post-it 5 hours ago [-]
I think there's a big difference between products that are inherently harmful to the environment and products that are only harmful because the producer chooses to behave harmfully. European regulators should just stop Ikea from clear cutting virgin forests.
gonzalohm 8 hours ago [-]
At this point their products have so little material that it may be better for the environment to buy an IKEA one vs decent furniture (from the standpoint of caring for the environment)
ulnarkressty 5 hours ago [-]
They can make lightweight furniture while not rasing virgin forests to the ground.
It’s a shame how people can even acknowledge, let alone applaud IKEA’s “funny” gaming-related ad after their successful meddling with SCP folklore, not to speak of the chilling effect their actions may have had on indie gaming.
[0]: https://www.escapistmagazine.com/the-store-is-closed-indie-s...
Sometimes it's not that deep. Sometimes the cute little indie dev just made a mistake.
The game is also not out yet, even though rewards were promised in June 2024.
> Further, there’s at least the possibility on the part of the developer to claim that such usage is a “parody,” with parody and satire protected at the highest levels of American law through the application of First Amendment freedom of speech rights. However, courts will often require actual commentary to be made in order to extend such protections. In that way, a store name like “I CAN’T A” (or something far more clever) has a greater chance of succeeding than simply using a play on the word “store” in Scandinavian.
If the developer worked with a lawyer they could've gotten any suit by IKEA (this wasn't a suit yet, just a cease and desist letter) quickly dismissed.
FWIW: Ziggy, the developer, is based in the UK.
https://theonion.com/apple-introduces-revolutionary-new-lapt...
https://theonion.com/new-ipad-offers-3-months-of-something-c...
There is also trade dress of course but that isn't really related.
https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
Companies don’t need to be bulliest the vast majority of the time they act like one. We need to stop parroting this excuse for them.
IIRC, the same article/post also said that some other prominent parody artists (Stan Freberg might have been an example) generally did not.
https://www.amazon.com/Jones-Soda-Fallout-Nuka-Cola-Flavored...
https://en.wikipedia.org/wiki/Trade_dress
I kind of wish that lawyers could settle these things more amicably than by opening with outright threats. The game is clearly taking SCP 3008 as its inspiration and that is a a quite satirical horror story take on IKEA stores. A part of me wishes that companies would be a bit more relaxed about obviously comedic or satirical uses of their identity. What would IKEA lose by approaching the developers in a more supportive manner initially? Say, by offering some more constructive suggestions to steer them away from the particular elements they take offense at.
> The lawyers then tell the developer, “You can of course easily make a video game set in a furniture store that does not look like, or suggest, an IKEA store.” The presumed game development experts go on to explain, “You can easily make changes to your game to avoid these problems, especially since you do not plan to release the game until 2024.”
(from https://kotaku.com/ikea-furniture-horror-game-store-is-close..., linked in the article)
They also listed exactly what they think infringes their trademark.
This video game creates zero risk that a consumer will buy furniture from the wrong store, so trade dress should be inapplicable. IKEA would likely even lose in court. But as the article points out: legal proceedings ... get really expensive.
This move was pure bullying by IKEA lawyers.
If you could afford lawyers, you could definitely get away with that game, but it's easier for IKEA to stomp you.
And almost as comical as Nintendo buying rights to a porn movie to prevent their distribution:
https://en.wikipedia.org/wiki/Super_Hornio_Brothers
No, actually, we decide things based on the law, not based on which side you like more.
I think that would be a fair price to pay for freeing our society from the shackles of pretending you can own an idea, but I get where these executives are coming from.
Was it important part of the game that the store looks just like IKEA?
If yes, that probably makes it more likely that it was a trademark infringement and that IKEA was justified. If no, it shouldn't be a big deal to change the colors, just to avoid potential confusion.
I loved playing it when I was 8 or so.
https://en.wikipedia.org/wiki/Chex_Quest
Interesting lesson there. No one hates marketing tie-ins when you make something genuinely fun, i.e. that people want to play. Opposed to forcing a distraction.
It would be hilarious if they made more of them. Chex: Eternal, Chex: Age of Breakfast
Play it! https://dos.zone/chex-quest-1996/
(skogsmil = forest miles)
From the FAQ:
Is this real? Yes.
> Become encumbered in-game to start your quest to storage bliss! It just works.
> Maybe.
Ikea vs. The Sims? Lame, obvious
Ikea vs. Skyrim? 10/10 no notes
average skyrim patch notes:
- added no features
- fixed no bugs
- moved around some buttons in the paid mods menu
BILLY gang forever!
(just kidding, I actually have both, and way more IVAR shelves than BILLYs at that(BILLIES? What would be the proper plural here?))
Others will have to come up with something else, entirely different, that is equally inventive.
Brilliant ad on the part of IKEA. It has all of the right ingredients, is totally unexpected, outlandishly absurd, and hits at a massive audience. Truly peerless.
Add enough objects to keep track of and it'll crash the game immediately on loading the cell. Some of the examples of cluttered objects in the video are already pushing the limits of what will crash the game engine.
https://youtube.com/@ikeaheights?si=ZP7jYR1cUw16yhvo
Why and how it remains available, only Google knows!
https://creative.salon/articles/work/ikea-mother-kallax-stor...
People view cheap as disposable. That’s not entirely corporations fault.
Do you have any more such scoops?